Marxism Is Dead Essays - Socialism, Marxism, Marxist Theory

Marxism is Dead After class I go home to check my e-mail. A concept such as e-mail would have seemed absurd to Karl Marx and Max Weber. It is accepted as just another part of life in our high-technology society, however. Max Weber and Karl Marx had a difference of opinion over what was the driving force behind changes in society. Marx vs. Weber, Social Conflict vs. Rational Thought. In a 12 round decision it's Weber's rationalization of society over socialism. The essential difference in these two theories is what drives a society towards its advancements. Marx believed that the inequality between the haves and have-nots would lead to a revolt from the proletariat. (The proletariat are easily described as the workers who are employed by the capitalists.) According to Marx, the proletariat and capitalists were class descendants of masters and slaves, and nobles and serfs. When the Industrial Revolution came to western Europe in the mid 1840's, Marx saw that the capitalists who owned the factories, and the workers who filled them, were growing further and further apart in class standing. The very rich could afford great luxuries, while the lower class worked full weeks to feed their families. He summed up that an eventual revolution was the next logical step. When the proletariat gained "class consciousness," a recognition of their strength in unity, they would overthrow the shackles of the capitalists, and eventually capitalism itself. And what of the capitalists? The capitalists vast wealth, protected by the institutions of society, made them strong, indeed. Marx believed they would be slow to band together like the proletariat. He summarized that capitalists were afraid of competition from other capitalists, out of a desire for personal gain. Furthermore, he reasoned, because the capitalists kept employee wages low, the workers drive to turn against them would be all the greater, contributing to the capitalists downfall. In Marx's theories, this conflict between proletariat and capitalist was to be the driving force that shaped society into a cooperative socialist society that met everybody's needs. Max Weber's ideas were formed about 50 years after Marx's work. He shared many of Marx's views on social conflict, but they differed on what was essentially driving society. In Weber's sociological theory, there are two different views of the world, tradition and rationality. Weber recognized the power of new technology and its abilities to shape people's ideas. He saw modern society as a product of not only technology and capitalism, but of a new way of thinking. Weber argued that as technology advanced people were less inclined to live their lives according to tradition; they moved toward a more rational view, meaning matter-of-fact calculation of the most efficient method to accomplish a goal. Sentiment and tradition have no place in a rational world view, which treats tradition as merely one type of information. Modern rationalists typically act and think on the basis of present or future consequences. According to Weber, we view almost every relationship on what we put in and what we get out. Weber viewed the Industrial Revolution and capitalism as the historical rising of rationality. He coined the term, "rationalization of society," to describe the change from tradition to rationality as the dominant mode of human thought. A good way to measure a society's rationality is their willingness to adopt a new technology. Look at the amount of homes with an Internet connection or cable television. According to Weber, North America and western Europe are two of the most rationally advanced areas in the world. Countries where they have not yet had an introduction to industry are slow to adopt to rationality, sticking with their traditional ways of life. A good example of this are the Yanomamo people of Brazil. They hunt and gather for their food, as well as some small scale horticulture. They dismiss the need for modern conveniences like telephones that we take for granted. In short, they have a very different outlook on the world than we do, living in a ration al society. Neither theory is entirely correct. As society adapts to new technology, new ideas are being formed to adapt to our rapidly changing world. Marx had several things right when it came to the class

Mobile Phone and Koya Walker Creative Essay

Mobile Phone and Koya Walker Creative Essay Mobile Phone and Koya Walker Creative Essay Koya Walker Creative Writing period 2 January 4,2013 Addicted or NOT Addicted!!! Cell Phones! Cell Phones are a popular device used in this time and age.They have become a large use in technology, that is now so advanced that you can really ignore and put no use to other technology in the world. Cellphones are now being excessively used by mostly teens.Teens use their phone several times every minute and second. Some have become addicted some have not. Which one are you? Am I ADDICTED? I would have to say no I am not. I will admit that my phone is a major part of my everyday life but once again I am not addicted to my cell phone. I can go a whole day without having to have any interactions with my phone. The only time I react with my phone on account of myself is if I am extremely bored and have nothing to do. If this occurs I see myself getting on Instagram and Facebook for a good amount of time. If my phone doesn't ring , I don't have a text message from someone or If I dont text or call anyone my phone is not in my hand. Another major aspect in my life that convinces me that I am not addicted to my phone is the fact that I am very active and involved in many activities. Being involved in these things gives me no time to actually sit down and be on the phone, on top of that school is no help either. Why? I would have to say because although it is my SENIOR year AP English is a kicker we recieve homework everyday and it is not just a little bit it m ay take me a hour to an hour n a half to complete it. The only two days I have to

The Theater Experience in Shakespeares Lifetime

The Theater Experience in Shakespeares Lifetime To fully appreciate Shakespeare, its best to see his plays live on stage. It’s a sad fact that today we typically study Shakespeares plays out of books and forego the live experience. It’s important to remember that the Bard was not writing for today’s literary readership, but for a live audience. Shakespeare was not writing for just any live audience but was writing for the masses in Elizabethan England, many of whom couldn’t read or write. The theater was usually the only place the audiences to his plays would be exposed to fine, literary culture. To better understand Shakespeares works, todays reader needs to go beyond the texts themselves to consider the context of these works: the details of the live theater experience during the Bard’s lifetime. Theater Etiquette in Shakespeare’s Time Visiting a theater and watching a play in Elizabethan times was very different from today, not just because of who was in the audience, but because of how people behaved. Theatergoers were not expected to be still and silent throughout the performance as modern audiences are. Instead, Elizabethan theater was the modern equivalent of a popular band concert. It was communal and even, at times, raucous, depending on the subject matter of a given performance. The audience would eat, drink, and talk throughout the performance. Theaters were open air and used natural light. Without the advanced technology of artificial light, most plays were performed not in the evening, as they are today, but rather in the afternoon or during the daylight. Furthermore, plays during that era used very little scenery and few, if any, props. The plays usually relied on language to set the scene. Female Performers in Shakespeare’s Time The laws for contemporary performances of Shakespeare’s plays banned women from acting. Female roles were thus played by young boys before their voices changed in puberty. How Shakespeare Changed Perceptions of the Theater Shakespeare saw the public’s attitude towards theater shift during his lifetime. Prior to his era, the theater in England was considered to be a disreputable pastime. It was frowned upon by Puritan authorities, who were worried that it might distract people from their religious teachings. During the reign of Elizabeth I, theaters were still banned within the city walls of London (even though the Queen enjoyed the theater and frequently attended performances in person). But over time, the theater became more popular, and a thriving â€Å"entertainment† scene grew on Bankside, just outside the city walls. Bankside was considered to be a â€Å"den of iniquity† with its brothels, bear-baiting pits, and theaters. The place of theater in Shakespeares time widely diverged from its perceived role today as high culture reserved for the educated, upper classes. The Acting Profession During Shakespeare’s Time Shakespeare’s contemporary theater companies were extremely busy. They would perform around six different plays each week, which could only be rehearsed a few times before the performance. There was no separate stage crew, as theater companies have today. Every actor and stagehand helped to make costumes, props, and scenery. The Elizabethan acting profession worked on an apprentice system and therefore was strictly hierarchical. Playwrights themselves had to rise up through the ranks. Shareholders and general managers were in charge and profited the most from the company’s success. Managers employed their actors, who became permanent members of the company. Boy apprentices were at the bottom of the hierarchy. They usually began their careers by acting in small roles or playing the female characters.

Accounting and Reporting Principles Essay Example | Topics and Well Written Essays - 750 words

Accounting and Reporting Principles - Essay Example In the same audit, the revenues should as well be traced so they can give opinions as to whether all cash received as taxes or government revenues are properly recorded and remitted to the town’s treasury. The journal entries below record the issuance by the town of a three-year note to purchase police vehicles. The journal entries recorded in the general journals of the General Fund differ from those recorded in the general journals for governmental activities at the government-wide level. The General Fund general journal reflects the creation of temporary accounts – namely, Other Financing Sources-Proceeds of Three-Year Note and Expenditures-Capital Outlay – upon the issuance of notes and the purchase of the vehicles. On the other hand, the government-wide level general journal reflects the recording of assets and liabilities, namely the Transportation Equipment and the Notes Payable. This is because the accounting books of the General Fund are mostly concerned only with the inflow and outflow of the current financial resources of the town. Meanwhile, the books for the government-wide entity should show all transactions affecting the net assets of the town; thus, the specific accounts such as Transportation Equipment, Notes Payable, then subsequently, the Depreciation Expense and Interest Expense are used. General Ledger Debit Credit General Fund: Cash 120,000 Other Financing Sources-Proceeds of Three-Year Note 120,000 To record the issuance of the 3-year note. Expenditures - Capital Outlay 120,000 Cash 120,000 To record the purchase of 4 police vehicles. Governmental Activities, Government-wide: Cash 120,000 Notes Payable 120,000 To record the issuance of the 3-year note. Transportation Equipment 120,000 Cash 120,000 To record the purchase of 4 police vehicles. Works Cited Accounting for Government and Nonprofit Entities (as

Mega Banks vs. Community Banks Essay Example | Topics and Well Written Essays - 1000 words

Mega Banks vs. Community Banks - Essay Example They play a crucial role in development of economy across length and breadth of the US. They remain very important in small-business sector and agricultural lending. The paper aims to explore the contrasting roles played by Community banks and large banks in the national economy and the regulatory burden that â€Å"Dodd-Frank Wall Street Reform and Consumer Protection Act of 2010† is likely to put on them impacting their performance in the national economy. Small Business Lending Small businesses account for a huge share of total economic output and employment. Small business with fewer than 500 employees, account for more than 50 percent of private sector employment and output. Community banks are better placed in making loans to small businesses. Small bank officials can review the small business loan applications taking local perspectives and the nature of business. That is usually not possible for large banks as they do not have so much autonomy at local levels and it is n ot feasible for the large banks to review the myriads of small business applications that closely. Another advantage with community banks to deal with small business loans is that often it is required to maintain a close relationship with the borrower. It is possible for community banks to closely monitor the borrower, sitting locally, over the course of the loan; the bank needs to maintain a close knit long-term relationship with the firm. Large banks find it inefficient and unfeasible to maintain such close relationship with small businesses. Large banks will rely on phone and mail to communicate with small clients in contrast to community banks who will often have face-to-face meetings. That is to say community banks have their own niche area to cater to where large banks do not have access (Keeton, 2004 p.24) Loans on Nonresidential Real Estate by Community Banks Community banks drive advantage in extending loans backed by nonresidential real estate and they account for over 60 percent of all loans of $100,000 or less and over 40 percent of all nonresidential real estate loans of $1 million or less. Community banks earn higher rates of return on small business loans than large banks (Keeton, 2004 p.26) Farm Lending By virtue of having located at the rural areas, Community banks are important farm lenders. They account for 65 percent of all farm real estate loans; particularly, smaller the amount of loan more are the chances of that being extended by community banks. Large banks are not interested in serving such small farm loans. Community banks are more risk takers while lending to small businesses in contrast to large banks that depend upon neat credit history of the client (Keeton, 2004 p.26). Retail Deposit Services Community banks are more eager to provide personalized services to depositors of moderate to low wealth holders; the reason being that community banks are more dependent on small depositors for their funds requirement where large banks are not found to chase small depositors (Keeton, 2004 p.27). Profitability Earnings on average assets for last 7 years with reference to large and community banks have been reported in the following table. Banks 2006 2007 2008 2009 2010 2011 March-2012 Over $ 50 billion 1.41 0.92 0.18 -0.07 0.77 0.94 1.06 Under $10 billion 1.26 1.06 0.05 -0.29 0.16 0.66 0.96 Source:

Cognitive Behavioural Therapy Essay Example for Free

Cognitive Behavioural Therapy Essay Cognitive Behavioural Therapy (CBT) is recommended by the NICE guidelines as an effective treatment for many mental health problems, specifically depression and all of the anxiety disorders. But is it a therapy open to all? When Professor Lord Layard wrote his paper: â€Å"Mental Health: Britain’s Biggest Social Problem? † in 2005, he noted that: â€Å"16% of adults of working age have a mental illness† Of these 16%, he stated that, only a quarter were utilising any type of treatment. It was this sort of finding that lead to his recommendation to increase accessibility to proven therapies such as CBT. This was achieved with the roll out of the Improved Access to Psychological Therapy (IAPT) programme. The diagram below shows how the IAPT programme has been divided up into 3 steps: It is this stepped approach that will contribute to overcoming some of the barriers that societies diversity may have with accessing CBT. What might these barriers be? One of the first barriers an individual faces may be around the concern of being stigmatised. It may be too hard for them to think about accessing CBT therapy for fear of what others may think. They may not want to take time off work to attend sessions for fear of it impacting negatively on their career prospects. The stepped care model means they are able to receive the lowest appropriate service tier support. This may mean that an individual is able to access therapy using guided self-help, allowing them to work through the programme in their own time and at their own pace. Online programmes such as â€Å"Fearfighter† and â€Å"Beating the Blues† allow the individual to access therapy where and when they like. Not only do these sort of programmes overcome the fear of stigma but they also overcome the issue of long waiting lists meaning that the individual can access treatment on their terms almost instantaneously. Only if this level of support proves unsuccessful will the individual then be â€Å"stepped up† to the high intensity support. These internet CBT programmes also overcome geographical difficulties, as long the individual has access to the internet and phone. In my opinion the internet is one of the main ways in which barriers may be removed. Morland et al (2011) conducted a study on the effectiveness of CBT delivered via video conferencing compared to the â€Å"traditional in-person†. The results indicated that the outcomes were just as effective. A promising move for those that are unable to access traditional CBT as a result of their location or possible mental health issue, for example those suffering agoraphobia. At the core of CBT is the individual’s motivation to learn and change. This in itself can lead to difficulties, especially in children and young people. Often this â€Å"group† is being taken to therapy rather than choosing to go. Hudson (2005) found that large numbers of youngsters were not responding to the CBT treatment that they were receiving. As far as children and young people are concerned there seems to have been limited research onto the success of CBT treatment. The first controlled trials did not take place until the early 1990s and the majority of research has focused on the impact of CBT on adults. Even so the NICE guidelines on Depression in Children and Young People recommended the use of CBT, firstly, rather than pharmacological interventions. So how has CBT been adapted to incorporate children and young people, whose very cognition and emotional stages differs from that of adults? There have been some creative adaptations to the CBT model such as â€Å"Think Good Feel good†. Here the concept of CBT is broken down into easy to manage bites. There is also a lot of use of cartoons and speech bubbles, allowing the young person to access their thoughts and feelings in a safe way. The need to use more non-verbal techniques to help the young person to engage in the process such as, storytelling, drawing and games is also highlighted in this book. O’Reilly et al (2009) have also developed an interesting approach to using CBT with children and young people. They have created a game called â€Å"gNAtenboroughs Island† which is played by the youngster alongside a therapist. Each session introduces another core CBT concept to the young person, such as the connection between thoughts, feelings and behaviours. These are presented in a non-threatening way and also a way that may be more engaging to this age group. Cerangolu (2010) found that video games could enhance the therapeutic experience. They could help facilitate the therapeutic relationship as young people may be more willing to relate to a therapist that is ready to engage and understand their normal way of playing. Also sitting side by side rather than at the conventional â€Å"ten to two† setting also may make the young person relax. How the game is played can also reveal the young person cognitive style. As technology develops so do the opportunities to engage young people in therapy. Apps for smartphones are constantly being developed that allow the young person to access their homework in a more user friendly way, to record their thoughts and emotions instantaneously. To allow them to engage in therapy in the same way that they engage in their life. Homework may be a part of CBT therapy that causes a young person to disengage, especially as the very word may cause them to have negative connotations. Gaynor et al (2006) found that compliance toward completing homework dropped the further into therapy a young person was. It is important that the therapist and client work together to agree the homework and that the young person is encouraged to set their own, as this may encourage a â€Å"buy in â€Å"to its importance. It may be that the therapist stays away from using the language of school and calls it â€Å"practise work† or â€Å"work for self†. Initially I saw CBT treatment as regimented and unmoving, but the more I have researched the barriers that different people may encompass when thinking of embarking on treatment the more I realise that CBT is indeed structured but there is an innate flexibility about how it is delivered. It is this flexibility that allows people from different backgrounds to engage in a CBT approach that sees them as an individual rather than specific disorder.

Analysis of the Mexican Economy :: Mexico Economics Culture Governmental Essays

Analysis of the Mexican Economy I. Historical, Population, Culture, Political, and Economic Information History Mexico was the site of some of the earliest and most advanced civilizations in the western hemisphere. The Mayan culture, according to archaeological research, attained its greatest development about the 6th century AD. Another group, the Toltec, established an empire in the Valley of Mexico and developed a great civilization still evidenced by the ruins of magnificent buildings and monuments. The leading tribe, the Aztec, built great cities and developed an intricate social, political, and religious organization. Their civilization was highly developed, both intellectually and artistically. The first European explorer to visit Mexican territory was Francisco Fernà ¡ndez de Cà ³rdoba, who in 1517 discovered traces of the Maya in Yucatà ¡n. In 1535, some years after the fall of the Aztec capital, the basic form of colonial government in Mexico was instituted with the appointment of the first Spanish viceroy, Antonio de Mendoza. A distinguishing characteristic of colonial Mexico was the exploitation of the Native Americans. Although thousands of them were killed during the Spanish conquest, they continued to be the great majority of inhabitants of what was referred to as New Spain, speaking their own languages and retaining much of their native culture. Inevitably they became the laboring class. Their plight was the result of the 'encomienda' system, by which Spanish nobles, priests, and soldiers were granted not only large tracts of land but also jurisdiction over all Native American residents. A second characteristic of colonial Mexico was the position and power of the Roman Catholic church. Franciscan, Augustinian, Dominican, and Jesuit missionaries entered the country with the conquistadores. The Mexican church became enormously wealthy through gifts and bequests that could be held in perpetuity. Before 1859, when church holdings were nationalized, the church owned one-third of all property and land. A third characteristic was the existence of rigid social classes: the Native Americans, the mestizos, mixed Spanish and Native American (an increasingly large group during the colonial era), black slaves which were brought from Africa and the Caribbean, freed blacks and white Mexicans. The white Mexicans were themselves divided. Highest of all classes was that of the peninsulares, those born in Spain, as opposed to the criollos, or Creoles—people of pure European descent who had been born and raised in New Spain. The peninsulares were sent from Spain to hold the highest colonial offices in both the civil and church administrations.

Dissertation Research Proposal

Dissertation research proposal Table of contents Introduction 1- Problem definition/statement 2-Research goals 3-Research objectives 4-Research hypothesis 5-Dissertation organization Chapter one: Literature review Chapter two: Research methodology -Introduction 1. Recipients of the research 2. Justification of the research 3. Research Methodology 3. 1. Research problem area 3. 2. Research question 3. 3. Research objectives 3. 4. Research hypothesis 3. 5. Research design 3. 5. 1. Research philosophy 3. 5. 2. Research approach 5. 3. 3. Research strategy 3. 5. 3. 1. Survey Strategy 3. 5. 4.Research method choice 3. 5. 5. Time horizon 3. 6. Population and Sample 4. Data collection, editing, and findings 4. 1. Date collection 4. 2. Data editing 4. 3. Data coding 4. 4. Limitation -Bibliography Appendices -interview outline -Time management -outline content of literature review -Email for interview -Email for questionnaire -Introduction This section outlines the background of the dissertati on. In the first chapter the researcher explains the choice of the topic and the issues. In the second, the researcher will describe the methodology used during the research process 1-Recipients of the researchThe primary recipients of this thesis are The Dublin Business School in Dublin Through Mr. Gary Bernie, my dissertation supervisor For fulfilment of the MA Marketing 2. Justification of the research 2. 1. Interest for the subject According to Saunders et al (2012:29) one of attributes of a good research topic is that the researcher should be extremely interested and fascinated about the topic 2. 2Academic background The researcher has graduated 2 years ago with a Licence in Humanitarian Science; and a significant side of the science was about the ethics and its positive role on people and communities . 3. Personal background The researcher has a strong interest in marketing ethics as he plans a career in this environment. So he has the motivation to proceed with this paper to conclusion. About the resources, the researcher has access to an Irish environment: people, communication, companies†¦. The researcher is working part-time, so he has a flexible time to carry on his research The first chapter Literature review It is my belief that good marketing is ethical marketing. Good marketing is about satisfying and developing a long-term relationship with our customers.Caring about your customers not only results in profits, it is the ethical thing to do. Deceiving customers may help a firm’s profits in the short-run, but is not the way to build a successful business. Marylyn Carrigan,  Lecturer, University of Birmingham, Department of Commerce, Birmingham, UK 1- Marketing ethics concepts and theories Business ethics’ definition Business ethics can be defined as â€Å"a set of principles that guides business practices to reflect a concern for society as a whole while pursuing profits, Nisberg, 1988 (cited from: Maureen Kilcullen, Judith Ohles Kooistra, (1999)The shame side of marketing Of all the management fields, marketing is probably that which seems the most Contradictable when it comes to ethical aspect. As Smith and Quelch (1993, p. 188) suggest that some of the most fundamental concepts in marketing, when looked at Afresh, raise important ethical issues (cited from Klein Thomas, 2011) According to Marylyn Carrigan, et al (2005) In later years marketing thought has focused upon the subject of marketing ethics, and in the 1980s there was a flurry of activity by marketing scholars who attempted to evaluate conceptually the nature and role of marketing ethics.Moreover, Carrigan (2005) gave many examples of scholars discussed the issue, such as, Ferrell and Gresham (1985) developed their contingency framework to evaluate ethical decision-making in a marketing organisation, Hunt and Chonko (1984) conducted their survey on ethical dilemmas for marketing managers, and the ethical problems faced by marketing research ers. Marketing ethics philosophy Ethical marketing is about whether firms marketing decision is morally right or wrong.The morality of the marketing decision can include any part of marketing from advertising to the pricing of product or service, to the sourcing of raw materials. Like many authors, Beauchamp (1980) divided the major philosophical trends in ethics into two categories; the utilitarian approach and the deontological approach. In the utilitarian approach, the notion of ethics is related to the consequences of an action. According to this approach, the manager will attempt to produce the greatest possible amount of positive value or the smallest possible amount of negative value for the consumers affected.In the other side, the deontological approach, based on the work of the philosopher Emmanuel Kant, this approach does not consider so much the consequences of an act, but pays a lot of intention to the manner in which the act is performed (cited from Jacques Nantel et a l, 1996). Definition is the problem According to Peter Drucker (1973) marketing is a discipline which provokes much debate. Very often, this controversy is linked to a lack of understanding of what the actual definition of marketing is.One definition of marketing, very often used is: â€Å"Marketing is human activity directed at satisfying needs and wants through exchange process; Kotler and Turner, 1981(cited from Jacques Nantel et al 1996) Jacques Nantel et al (1996) suggests that The most striking feature of this definition is its almost entirely utilitarian aspect, If we apply foundations of the utilitarian approach in ethics, one knows that an action is only ethical if it maximizes the positive consequences for the greatest number of people while at the same time minimizing negative consequences to the smallest number.An interesting case is that of sugar On the one hand, it is true that sugar is a product which responds to a gustatory need, but what about its medical and denta l effect. Jacques Nantel et al (1996) states that In order to extend both the range and the degree of marketing ethics, several authors (Fraedrich  et al. , 1991; Laczniak and Murphy, 1985; Martin, 1985) have suggested that we take into account not only the utilitarian criterion which is satisfaction but also the means used to obtain this satisfaction.Suggesting a solution towards this issue Jacques Nantel states that marketing, by its very definition, is principally grounded on a utilitarian approach to ethics but that managers could also develop a deontological approach to marketing. The reason for this development that the consumer is no longer merely concerned with the satisfaction obtained from a product or service, but also with the way in which this product or service is obtained.Consider, for example, the boycotting of certain products (Canadian paper products by German consumer. According to Jacques Nantel points out there is much reason to believe that the marketing func tion will turn towards a deontological approach for the simple reason that, Today there is a more concerted attack from well-organised activists in the form of protest groups such as Greenpeace, Friends of the Earth or the UK Consumers Association.The Internet has opened up a route for international groups of consumers and interested bodies to co-ordinate their activity globally, and this can be seen in Web sites such as www. saigon. com/nike, the homepage of the Boycott Nike campaign, or www. mcspotlight. org the homepage of the McDonalds boycott. In response, large organisations that had previously believed themselves immune from such activity find themselves now having to defend themselves against their global critics on their own company Web sites. Marylyn Carrigan, Ahmad Attalla, 2001) The researcher does not see a major difference between the suggestions was produced by Fraedrich, Laczniak and Murphy (the code of ethics) and Jacques’s notion, both of them are concerned regarding the means, the means should be as ethical as the aim, but the question which will be appearing and rising, who will determine these means, is it the marketing or the consumer or the law, who will judge these means by saying there are ethical or not. 2-The negative effect on marketing for ignoring the safety, health, and the environmental standards in children soft drinks Your brand is your lifebloodIf we foul up with consumers, we do our industry considerable damage. If you put out unsafe products you will be found out, somebody will get hurt, and you will get a massively bad reputation. If you openly exploit children and you mislead children, you will be found out. We go over and above to make sure that our products are built, manufactured in the right way, because if we don't, we lose forty or fifty years of all the hard work that we've built up in actually establishing these brands, because they are our lifeblood.We don't do anything that would leave us open to suspicio n, because it is not worth it; we don't need to operate that way. We've built our reputation on doing things the right way, so we don't do anything by the back door Stephen Hogan (2007) -Marketing ethics or pay the price There is evidence that companies do suffer commercially from boycotts, Shell were estimated to have lost between 20 per cent and 50 per cent of their sales during the Brent Spar boycott (Klein, 2000), and the Nestle boycott is said to have cost the firm $40 million (Nelson-Horchler, 1984).Gelb (1995) argues the power of consumer boycotts is increasing. . It has also been found that 44 per cent of the British public have boycotted a product for ethical reasons in the last 12 months (Mason, 2000). Marylyn Carrigan, Ahmad Attalla, (2001) Marketers are encouraged to behave in an ethical manner because information about a firm’s ethical behaviours is thought to influence product sales and consumers’ image of the company (Mascarenhas, 1995). A recent MORI po ll commissioned by the Co-operative Bank in the UK suggests that one-third of consumers are â€Å"seriously concerned† with ethical issues (Mason, 2000).Within the past year, over half had bought a product or recommended a company on the basis of its ethical reputation. Smith (1995)  argues that we are now living in the â€Å"ethics era†, whereby society's expectations of marketers have changed and we face challenges to basic marketing assumptions. Consumers are better informed, more educated and awareness is greater of consumer rights and product requirements at least in western society. Legislation has also played a part in raising consumer expectations of marketing behaviour used at the prospect of such uncharted territory -Marketing ethics or you loss long-term prospectsTwo Studies of scientific literature showed that ethics in the Marketing system is very important and in order to ensure good long-term prospects of the organization, it is necessary to maintain a high level of organizational moral. Ethical decisions stimulate public confidence and allow creating a favourable image of the organization, to maintain good relationship with market partners; they also increase competitiveness and the effectiveness of the marketing program (Vysniauskiene, V. Kundrotas (1999) -Four reasons to join marketing ethics Stanton, M.J. Etzel, B. J. Walker pointed out four main reasons Why marketing specialists must behave ethically: First reason; is that ethical marketing may help to increase a declining trust of society. Marketing prestige in the eyes of many people is down. Doubtful activities that are periodically made public also add to problematic issues of consumers. Despite its manifestation only in a small marketing share, reputation of all marketing specialists does suffer. So, it is very important to business leaders to demonstrate ethical responsibility assuredly.Second reason, why marketing specialists must behave ethically is that such behavio ur may allow bypassing an increasing regulation of the Government. Apathy, resistance or evidence of unethical behaviour in business Directly increases a possibility of the Governmental regulation. Third reason; ethical marketing helps to regain public confidence Fourth reason, ethical behaviour allows organizations to preserve their image. The second chapter The research Methodology -Introduction 1-Recipients of the research The primary recipients of this thesis are The Dublin Business School in Dublin Through Mr.Gary Bernie, my dissertation supervisor For fulfilment of the MA Marketing 2. Justification of the research 2. 1. Interest for the subject According to Saunders et al (2012:29) one of attributes of a good research topic is that the researcher should be extremely interested and fascinated about the topic 2. 2Academic background The researcher has graduated 2 years ago with a Licence in Humanitarian Science and a significant side of the science was about the ethics and its p ositive role on people and communities 2. 3. Personal background The researcher has a strong interest in marketing ethics as he plans a career in this environment.So he has the motivation to proceed with this paper to conclusion. About the resources, the researcher has access to an Irish environment: people, communication, companies†¦. The researcher is working part-time, so he has a flexible time to carry on his research 3. Research Methodology 3. 1 Research problem area Kumar (2011:48) argues that drawing up research problem is the most critical part of the research process, and the reason for this is because the quality and relevance of research rely on it The topic of the thesis has been chosen according to Saunders’s guidelines.According Saunders, et al (2012:28) attributes of a good research topic should: -Fulfil your examiner’s requirements -Something you are able to deal with and enhance your creativity – develop your research skills The researcher should: – Have enough time, money, and resources for proceeding -Be able to link his topic to academic theories -Have access to information he needs The research problem area of this dissertation is about two main subjects: – Marketing ethics n children soft drink – The negative effect on marketing for ignoring Health, safety, and environmental standards The major goal is to study and analysis the negative side on marketing for ignoring safety, health, and environmental standards in children soft drink and how marketing should response to this ethical issue. 3. 2. Research question Saunders et al (2012:40) argues the researcher should developed clear conclusion from the data he gathered so that he can introduce research question. The question must be involved enough so that can generate the required standards of the project The research question for this dissertation is:To what degree ignoring health, safety, and environmental standards in children soft drinks a ffecting the Marketing, and how Marketing should response to this ethical issue? 3. 3. Research objectives Kumar (2011) declares that the main objective is a general statement of the study and statement of the main associations and relations that you search to find and track down. The sub objective is the certain parts of the topic that you want explore within the main framework of your study. According to Saunders (2012) writing useful research objectives requires: -Transparency: the meaning of the objectives is clear Specificity (the aim of the objectives is clear and understood – Relevancy: the objectives linked to the research questions) – Interconnectivity: objectives explain the research process from the beginning to the conclusion – Answerability: the result of the research is achievable – Measurability: the aim of the research objective will be clear when it is achieved The general objectives are: -To measure the level of negative effectiveness of ignoring marketing ethics in children soft drink -To define marketing ethics -To understand marketing ethics To explore how consumer react towards the ethical marketing issues -To determine if the marketing has responsibility in this ethical issue or not -To explain how marketing professionals should respond to tackle this ethical problem -To determine the advantages of applying ethics in marketing ethics The personal objectives are: * To learn how to set up a Master Level Dissertation * To learn more about marketing ethics and health and health and safety in children soft drink * To learn how to set up an interview * To improve the researcher knowledge regarding Qualitative and quantitative research * To validate the dissertation . 4. Research hypothesis According to Grinnell (1988:200) â€Å"A hypothesis is written in such a written in certain way that can be proven or disproven by valid and reliable data- it is in order to obtain these data that we perform our study† (cit ed from Kumar 2011:83) Kumar (2011) also defined couple of considerations to keep in mind when constructing a hypothesis: * A hypothesis should be simple, specific, and clear * A hypothesis should be capable of verification * A hypothesis should be related to the existing body of knowledge * A hypothesis should be operationalisable; it can be expressed in terms that can be measuredFigure one: the process of testing Hypothesis Source: Kumar (2011) Research Methodology Phase 1| | Phase 2| | Phase 3| FormulateYour hunch or assumption| | Collect the requireData| | AnalysisData toDraw conclusion about that hunch- true or false| | | | | | The hypotheses set up for this dissertation are: H1: Ethical marketing is about whether firms marketing decision is morally right or wrong H2: Marketing ethics is significantly rising within marketing organization H3: Marketing ethics is facing serious problemsH4: Ignoring marketing ethics will have negative effect and damage on marketing H5: Taking care of marketing ethics would lead to positive impact on the marketing H6: The numbers of consumers who have some concern about the negative consequences of marketing are increasing 3. 5. Research design Saunders et al, (2012:159) describes the research design as the general plan of how the researcher will go about answering your research questions. Saunders et al, (2012) pointed out three types of research design: * Exploratory studies Descriptive studies * Explanatory studies For my dissertation, it will be used two types of research design: exploratory and Descriptive Exploratory studies: is valuable mean to ask open questions to discover what is happening, also it is useful if you wish to clarify your understanding of problem. One of its advantages that it is fixable and adaptable to change Descriptive studies: the object of this study is to gain an accurate profile of events, persons or situations (Saunders2012) 3. 5. 1 Research philosophyAccording to Saunders (2012) there are thr ee major ways of thinking about research philosophy: * Epistemology: positivism-realism-interpretivism * Ontology: Objectivism-subjectivism * Axiology The research philosophies have been chosen for this research positivism. According to Gill and Johnson (2010) if your research philosophy reflects positivism then you prefer collecting data about an observation reality and search for regularities and casual relationships in your data to create generalizations like those produced by scientists (cited from Saunders, 2012) 3. 5. Research approach According to Saunders (2012) there are three types of research approach: The deductive approach: It is a dominant research approach in the natural science, a theory and hypothesis are developed and a research strategy Designed to test the hypothesis Blaikie (2010) lists six steps of the approach’s process 1- Put forward a hypothesis or set of hypotheses to form a theory 2- By using existing literature, deduce a testable proposition 3- Exa mine the logic of the argument, compare the argument with existing theories to notice any advanced understanding.If it does, then continue 4- Test the logic by collecting appropriate data to measure the concepts and analysing it 5- If the result of the analysis is not consistent with the premises, and then the theory is false 6- If the result of the analysis is consistent with the premises then the theory is corroborated (cited from Saunders, 2012:145) -The inductive approach – The abductive approach For this project, the best approach is the deductive approach because the researcher uses existing theories and models to find data in order to check his hypotheses and explain the different phenomenon . 5. 3 Research strategy According to Saunders (2012) the key to your choice of research strategy is that you have to achieve a reasonable level of coherence through your research design which will enable you answer your research questions and meet your objectives. Moreover, Saunde rs describes eight types of research strategies: – Experiment – Survey – Archival Research – Case Study – Ethnography – Action Research – Grounded Theory – Narrative Inquiry For this project, the researcher will combined two different strategies: a survey strategy and Interview 3. 5. 3. 1. Survey StrategyAccording to Saunders et al (2012) Survey using questionnaires is popular. Survey strategy allows you to collect quantitative data which you can analyse using descriptive and inferential statistics. Also can suggest possible reasons for particular relationships between variables and produce models of these relationships. According to Burns et al (2006) there are five advantages of Survey: – Surveys provide for standardization – Easy to administer – Help to uncover unseen data – Easy to analyse – Reveal subgroup differences For this research, the questionnaire will be administered in person.Sau nders et al (2012) stated that Survey is used for exploratory and descriptive research. In this project, the questionnaire will be administered to adult population (over 18) for knowing the level of negative effect on marketing for ignoring health, safety, and environmental standards in children soft drink, and what marketing should response to this ethical issue Saunders (2012) mentioned some advantages of using survey strategy: – gives more control over the research process – Low cost – Data collected is less wide-ranging – Limited questions number – Allowing easy comparison – Easy to explain and understand 3. 5. 3. 2. InterviewAccording to Saunders (2012) there are three categories of interview -structured interview, identical set of questions (standardised) -semi-structured interviews; interviews are non-standardised, the researcher will have a list of themes and some key questions to be covered -unstructured interviews; you use it to ex plore in depth a general area in which you are interested This researcher in this project will take non-standardised interview (semi-structured and unstructured interviews) According to King (2004) unstandardised interviews referred as qualitative research interviews (cited from Saunders 2012) The researcher will take face to face interview and one to one, in public places for consumers. 3. 5. 4 Research method choiceQuantitative method; generally associated with positivism, and often used as a synonym for any data collection technique (such as questionnaire) or data analysis procedure (such as graphs or statistics) that generates or uses numerical data, Qualitative method; generally associated with an interpretive, and often used as a synonym for any data collection technique (such as an interview) or data analysis procedure (such as categories data) that generates or uses non-numerical data According to Blumberg et al, (2008: 218) in business research, qualitative as well as quant itative are appropriate for investigating business research problem What matters is not the choice between quantitative and qualitative, but the quality of the research design and how well the study is conducted This research will take both research methods Qualitative: Interview Quantitative: Questionnaire 3. 5. 5Time horizonSaunders (2012) identified two types of time horizon, and emphasis that the researcher should ask himself: Do I want my research to be at particular time? Or Do I want to be more related to dairy or events over a given period? -longitudinal: the main strength of this research is its capacity to study change and development -cross-sectional studies: The research will be the study of a certain phenomenon at a certain time. As this dissertation must be on restricted time, therefore, the time horizon will be cross-sectional study 3. 6. Population and Sample Saunders (2012) emphasise that it is impossible for you to collect or to analyse all data available to you ow ing to restriction of time, money, and access.Moreover S states that sampling techniques enable you to reduce the amount of data you need to collect by considering only data from a subgroup rather than all possible elements According to Becker (1998) in selecting a sample to study, it should represent the full set of cases in a way that is meaningful and which we can justify (cited from Saunders 2012) the full set of cases from which a sample is taken is called the population According to Saunders (2012) we should not assume that collecting data from every group(census)data from entire population would be more useful than collecting data from sample which represent the entire population because sampling provides a valid alternative to a According to Kinnear et al, (1996) the advantage of sampling rather than conducting a census is: – Saving money – Saving time – More accurate information – Avoiding the destruction of all element in the population Accordin g Teresa Brannick (1997) element refers to the subject in which we have a particular interest and population refers to the complete set of particular type of element 4. Data collection, editing, and findings The next step will be what to do with this information. How the information should be analysed, and proven. . 1. Data collection methods 4. 1. 1 Quantitative approach According to Saunders (2012:458) questionnaire must: – identify the form and layout – Pilot tested prior to their delivery -specify the information needed -the validity and reliability of your data dependents on the design of your questions -consider the wording of individual questions -arrange the question in the proper order 4. 1. 2 Qualitative approach In- depth interview According to Saunders (2012) the interviewer must be: -In proper appearance, -Use different types of questions, – In good behaviour -Good listening -Record data accurately -Able to deal with difficult participant Scope to s ummarise and understand -Open comments when the interview commences Interview advantages: – Flexibility. – Control of the interview situation. – High response rate. Interview disadvantages: – Higher cost – Interviewer bias – Lack of anonymity 4. 2. Data editing Data have to be edited, especially when they relate to responses to open-ended questions of interviews and questionnaires. In other words, information that may have been noted by interviewer or researcher in a hurry must be clearly deciphered so that it may be coded systematically in its entire. Lack of clarity at this stage will result later in confusion Sekaran (2003) 4. 2. 1. QuestionnaireAccording to deVaus (2002) questionnaire is a method of data collection in which each person is asked to respond to the same set of questions in predetermine order (cited from Saunders, 2012) According to Malhotra et al (2006) questionnaire has three objectives: -Translate the information needed t o a set of questions – Should be written to minimize demands imposed on respondents – Should minimize response error Saunders stated that questionnaire is one of the most widely used data collection method within the survey strategy. He emphasise that questionnaire should has precise data so that can answer your question and achieve your objective. Moreover, he gave some guidelines in order to maximise your response rate: -Carful design of individual questions -Clear and pleasing layout -Explanation of the purpose of the questionnaire -Pilot testing Carefully planned and executed delivery and return of -completed questionnaire The researcher followed recommendations from several authors in particular from Cooper (2003p456) to have the best data possible by examining answers of questions given to find, if some question were forgotten or half answered or illegibly 4. 2. 2. Semi-structured interview According to Kumar (2011) we must: -Check the data is free from inconsist encies and incompleteness -Practice for interview Kumar (2011) prefers for editing data is to examine all responses given to all the questions by one respondent at a time The researcher will use an audio tape during interview as well as hand written notes to avoid problems of editing 4. 3. Data Coding According to cooper et al (2003) coding is the process of assigning numbers and other symbols to answers so we can classify them to categories.According to Saunders (2012) all data type should be recorded using numerical codes. This enables you to enter data quickly and with few errors. It also makes subsequent analyses. He recommended using existing coding scheme as they: * Save time * Well tested * Allow comparison of your results with others These codes should be included on your data collection form as pre-set codes A code book as defined by Saunders is a complete list of all the codes used to code data variable. 4. 3. 1 Questionnaire Closed questions: To analyze quantitative data Kumar (2011:257) presented four steps: -developing a code book -pre-testing the code book -coding the data verifying the code data Opened questions: There are three ways proposed by Kumar (2011: 256) to cope with the main theme found: -To examine verbatim Reponses and integrate them with text of the report to either support or contradict the argument -to assign code to each theme and count how frequently each has occurred -to combine both methods to communicate findings The researcher combined methods to get the best information and to be more accurate and effective 4. 3. 2. Semi-structured interview Kumar (2011: 278) explained the process as following: -Identifying the main theme -assign cedes to the main theme -classify responses under the main theme Integrate themes and responses into the text of your report 4. 4. Limitation Qualitative research Quantitative research The references -Marketing research within a changing information, Hair Joseph et al, 2003) – Research metho ds for business students, Mark saunders et al, London,2012 -Marketing research, Alvin c Burns et al, New Jersey, 2006 – Basic Marketing research, Naresh K Malhotra et al, New Jersey, 2006 – Marketing research, Thomas C Kinnear, U. S. A, 1996 – Marketing research, Kumar, Gorge, 2011, third edition, London, sage publication -business research methods, Boris Blumberg et al, 2008, – Business research methods, Teresa brannick et al,1997,u. c. -research and writing dissertation, Colin fish, 2004,U. K -management research, Mark smith, 2008, London -Cross-Cultural Evaluation Laczniak, Gene R. , Journal of Public Policy ; Marketing, 07439156, Spring93, Vol. 12, Issue -http://www. learnmarketing. net/ethicalmarketing. htm – Marketing to children, Sharon Beder, Citation: Sharon Beder, New College Institute for Values Research, Sydney, 1998, pp. 101-111 – American Market associationhttp://www. marketingpower. com/_layouts/Dictionary. aspx? dLetter=M â⠂¬â€œ The myth of the ethical consumer – do ethics matter in purchase behaviour? Marylyn Carrigan, Ahmad Attalla, (2001) Journal of Consumer Marketing, Vol. 18 Iss: 7, pp. 60 – 578 -Marketing Ethics: Onward Toward Greater Expectations. Laczniak, Gene R. Journal of Public Policy ; Marketing. Spring93, Vol. 12 Issue 1, p91-96. 6p. -Marketing ethics: is there more to it than the utilitarian approach? Jacques Nantel; William A. Weeks. European Journal of Marketing, Jan 1, 1996, Vol. 30, Issue 5 – Paul Cowell, The Marketing Review, 2001, 2, 71-87 – Marylyn Carrigan, Svetla Marinova, Isabelle Szmigin, (2005) â€Å"Ethics and international marketing: Research background and challenges†, International Marketing Review, Vol. 22 Iss: 5, pp. 481 – 493 -: Twedt, Dik Warren. Journal of Marketing. Oct63, Vol. 27 Issue 4, p48-50. 3p. Children and business: pluralistic ethics of marketers,Michelle Bergadaa, Faculty of Economic and Social Sciences, HEC †“ University of Geneva, Geneva, – Sharpen up your soft options. Batham, Matthew, Caterer ; Hotelkeeper; 10/14/2004, Vol. 193 Issue 4345, p70-70, 1p, 1 Color Photograph -Business of ethics, Laura P. Hartman,2005, third edition. -Business of ethics, John Fraedrich, Linda Ferrell, 4 edition,2000. -Ethics and conduct of business, John R Boatright,2006,5edition -Business ethics, Andrew Crane, 2007, 2 edition. Appendixes Appendix1 Letter asking for an Interview Dear I am completing a master in Marketing with Dublin Business School and I am setting up a research. You are invited to participate in a research study.The purpose of this study is to understand the reactions of the customers towards the marketing for ignoring the safety and health in children soft drinks. I am asking you to help me by allowing an interview to discuss about this issue. I would like to share your opinions and ideas about the above subject the interview will take about 15 minutes. Could you please contact me or give another contact which could be able to answer my questions. Your participation is vital for the study, for my dissertation and for my graduation If you have any quiries please feel free to contact me on 0851229419 or by Email at [email  protected] com I hope to hear from you soon Thank you for taking time to help Fawzi alshike 9 drinaghmore court Ballyogan Appendix 2 A letter asking to fill the questionnaire Dear allI am completing a master in Marketing with Dublin Business School and I am setting up a research. You are invited to participate in a research study. The purpose of this study is to understand the reactions of the customers towards the marketing for ignoring the safety and health in children soft drinks. So I am asking for your help in completing the enclosed questionnaires which is part of my research. Your response is important in enabling me to obtain as full as understanding as possible of this topical issue. The questionnaire should only take about 5 mi nutes to complete. Please ensure the questions in the space provided. If you want to add further comments, please feel free to do so.Your participation is vital for the study, for my research and for my graduation. Please send me back the questionnaire to my personal Email. Pleas fill out the questionnaire by the 20 of this month. Thank you for taking time to help me. Fawzi alshike [email  protected] com Appendix 3 Outline of my literature review 1- The marketing ethics concepts and theories 2- The negative side on marketing for ignoring the health and safety in children soft drink Appendix 4 Timetable management 1 –their opinion about the health and safety in children soft drink 3- is marketing responsible for this ethical issue 4- -what should marketing do to tackle the problem –

Hag Fishes

My name is Khari Spencer, and I am running for treasurer. I know all of you are probably tired and bored of hearing all these speeches of people telling you to vote for them, so I hope my speech stands out to you. I think the quote â€Å"Life is not measured by the number of breaths we take, but by the moments that take our breath away,† is something we should all keep in our minds. If I am elected for treasurer, I will try to make school something that you wish you could go back to. Money moves the wheels of history, and this year I will move those wheels like never before n the history of this school. Friends, desks and chairs will tremble and shake with the triumphent roar of coins and cash flowing into the hands of our excellent student council. Things will get done and we shall acquire great things for all people of all ages and classses within this family that is Paradise. Things will be done, and they will be done for -you-. As Franklin Roosevelt once said, â€Å"Happi ness is not in the mere possession of money; it lies in the joy of achievement, in the thrill of creative effort. I feel that we can all embrace the joy of achieving something great this year, and I know that all of our efforts will bring a financial blessing upon the school if you elect me for student council treasurer. What would make me a good treasurer? What qualities could I possibly possess that could accord me the rights to be in any position of relative power? Behind this outer shell of awesomeness and an incredible personality lies someone who is more than capable of being meticulous.I've yet to overdraw my checking account (I'm saving that for college), and I actually do work out a personal budget (granted, that's something I'm made to do, but hey. It still counts. ). This ridiculous amount of person greed and over the top focus on personal finance would make me an excellent treasurer. As for the non-financial element of the position, while it's true I've never held an off ice, I'm a creative person, with many different ideas (even if a lot of them are ridiculous. I'm easy to talk to and I love working around and with people, so the suggestions of others would be more than welcomed. It would probably make my life a heck of a lot easier. I look forward to coming up with creative fundraising methods. I may not have a coin collection that could rival that of the US Federal Mint, nor do I have any skills at basketball. At all. Whatsoever. I do not have one thing that many of the greatest political candidates of our time all have in common: empty promises.I do not make promises that if elected, Led Zeppelin will play in the cafeteria . I do not make promises that if you vote for me, a poor African boy will be given food. I also do not make promises to embezzle only a small portion of our school funds for dubious personal use. Ultimately, one could say, this would not be something I could do alone. Whether I'm elected or not, it isn't just the responsibilit y of the student government to make a fantastic school day.It comes down to all of you, even the people sitting in this room, bored out of your minds, to make this a possibility. While I'm sure that I could deal with the funds for a field trip, I certainly don't want to pay $100 for two tickets. That's insane. And four people can't keep costs down while still maintaining all of the fun that is our learning time. While I'm looking to get involved in running our class's finances and helping to organize class related events, I certainly don't want to make all about me (only a little bit).If elected, I would ask for and regularly enlist the help of all of you. While I could attempt to commandeer this position in a bloody coop, I have chosen to take the legal route into student office. In order to win, succeed, and actually do a good job, I'll need all of your help. I'm asking you to vote for me, and when/if I'm elected, I'm asking for you to help me and give me your input. This is, afte r all, about you, and not me. I'm running to work for you to make your 7th grade year as good as it can possibly

Family Relationships Essays - King Lear, Edmund, Cordelia, Regan

Family Relationships Essays - King Lear, Edmund, Cordelia, Regan Family Relationships Family relationships is a big issue in the play King Lear. Like any family, King Lear and Gloucester believed they had perfect families. Both fathers had a false sense of love, and throughout the play, they became aware of the deceit and greed within both their families. Gloucester is told of Edgar's plot against him and Lear divides his kingdom so; "that future strife may be prevented now" between Gonerill and Regan (Act 1 Scene 1). There is a strong focus on the bonds that the daughters and sons have with their father. Although the bond seems strong; it begins to unravel in the first scene when Lear banishes Cordelia, "Therefore be gone, without our grace, our love, our benison." (Act 1 Scene 1). The tension is prevalent amongst family members in Act 3 when it is mirrored by the storms. Greed was prevalent throughout the entire play. Great resentment, generates from each daughter of Lear and son of Gloucester. Gonerill used her exaggerated speech to receive her riches: Sir, I love you more than word can wield the matter, Dearer than eyesight, space, and liberty; Beyond what can be valued, rich or rare,.... A love that makes breath poor, and speech unable; Beyond all manner of so much I love you (Act 1 Scene 1). In Act 1 Scene 1, Regan also claims that her greatest joy is her father's love: I am made of that self-mettle as my sister And prize me at her worth. In my true heart I find she names my very deed of love. Only she come to short,....... And find that I am alone felicitate In you dear highness' love. Lear's mistake was to divide his kingdom between two greedy women who cared only of wealth and power. Lear shows an attitude of their love when he rates Regan's and Gonerill's affection according to the number of his servants that they are willing to give him. Whoever accepts the larger number must love him the most: "Thy fifty yet doth double five and twenty, and thou art twice her love." Once they received what they wanted, they saw no importance for their father. This is evident in Act 1 Scene 4, where the king begins noticing the disrespect being shown towards him and his soldiers. King Lear in his old age expected to be cared for by his daughters after he has given up his power, he had hoped to live with Cordelia: "I loved her most, and thought to set my rest on her kind nursery." (Act 1 Scene 1). Lear's madness and his growing awareness for everyone's needs, helps him to become aware of the love Cordelia has for him. Eventually Lear is healed by Cordelia's love. Unlike Lear, Gloucesters riches could only be received after his death. Edmond is regarded as inferior because his parents were not married. He complains about his treatment as a ?bastard' or illegitimate child. In Shakespeare's day there was a stigma attached to children born outside of marriage. In Act 1 Scene 2 Edmond talks about the treatment he receives: Thou, Nature, art my goddess; to thy law My services are bound. Wherefore should I Stand in the plague of custom and permit.... For that I am some twelve or fourteen moonshines Lag of a brother? Why ?bastard'? Wherefore ?base'? The letter Edmond wrote in Act 1 Scene 2, pretending to be Edgar; "this policy and reverence of age makes the world better to the best of our times, keeps our fortunes from us till our oldness cannot relish them", shows the resentment Edmond had towards his father. Gonerill's and Regan's qualities of good and evil are reflected in Edgar's struggles to protect his father, and Edmond's plan to harm him. Edmond seems to be very devious, seeking whatever will serve his own interests. Edmond's plan to inherent his father's wealth and destroy his brother Edgar, is evident in Act 1 Scene 2: .......................Well then, Legitimate Edgar, I must have your land. Our father's loves is to the bastard, Edmond, As to th'legitimate. Fine word, ?legitimate'....... And my invention thrive, Edmond the base Shall to th'legitimate. I grow; I prosper; Now gods, stand up for bastards! On the other hand Edgar is assuming the disguise of Mad Tom to try to protect his father. Edmund, meanwhile, allied himself with the dukes of Cornwall

Business Models And Its Managerial Implications Business Essay

Business Models And Its Managerial Implications Business Essay A business model describes the rationale of how an organization creates, delivers, and captures value – economic, social, or other forms. The process of framing the right business model design is an integral part of the company’s business strategy. In theory and practice the term business model is used for a broad range of informal and formal descriptions to highlight its basic objectives like its vision, core competencies, strategies, infrastructure, organizational structures, trading principles, and operational processes and policies.( Changing Business Models: Surveying the Landscape, J. Linder and S. Cantrell) The essence of a business model is that it defines the ways by which the business enterprise delivers value to customers, entices customers to pay for value, and converts those payments to profit: it thus reflects management’s intention of what customers want, how they want it, and how an enterprise can organize to best meet those needs, get paid for d oing so, and make a profit. After all the future of any company lies in the value that they deliver (David Teece 2010). Business models are used to describe and classify businesses (especially in an entrepreneurial scenario), but they are also used by managers inside companies to explore possibilities for future development, and finally well known business models operate as recipes for creative managers. 2. Role and Importance Nowadays, the business models used depends on the technology levels in the organization. Top level managers have created entirely new models that depend fully on existing or emergent technology. Using technology, businesses can reach a large number of customers with minimal costs. Such is its importance in today’s world that a properly framed business model provides clarity to any business. To identify and create value from an innovation, a start-up needs a well structured business model. Business models transform latest technology into outputs at the e conomic level. For emerging firms in industry, established business models cannot be followed, therefore there is a need to frame a new business model. Not only is the business model important, in some situations, innovation lies not in the product or service offered but in the business model itself. Taking into account the complexities of products, markets, and the environment in which the firm operates, very few individuals fully understand the organization’s tasks and objectives in their entirety. The technical experts and the business experts know each of their domains clearly. 3. The Domains of Business Model The conversion process that a business does is shown in the following diagram: Technical Inputs Business Model Economic Outputs A business model covers a plethora of business subjects, which includes financial, marketing, operational and entrepreneurial strategies. The business model itself is an important determinant of the firm’s revenues to be made from an idea. A well framed business model can outshadow even a weak innovation but a weakly framed business model will hide off a good innovation. 4. Components Following are the six major elements in business models: Value proposition – a clear description of the root cause for customer need, the product that will satisfy the need, and the delivered value of the product from customer’s view.

Human - Interpretation, compare and contrast, fossil record, hominin Essay

Human - Interpretation, compare and contrast, fossil record, hominin lineage - Essay Example To begin with, the most distinct trait is the verbal communication in humans compared to the growls, screams and hoots. Humans have the ability of passing ideas and information through various means ranging from the verbal communication, facial expressions, and hand gestures and, of late, the writing means. Clear speech has uniquely distinguished them from the chimpanzees where this is controlled by the cerebral cortex in their brains unlike the chimps that lack these functional organs. Humans are believed to have muscular tongue that enables them speak clearly and well compared to the weak chimpanzees’ tongues. Second point is their body covering where the human beings have short and relatively sparsely distributed throughout their bodies but varying from one human being to another by race, their sex, place and, most importantly, the genes. As compared to humans, chimpanzees have short covering all over their all body parts except their faces and palms with no variance from o ne to another unlike the humans. This factor has uniquely defined humans from the chimpanzees where they have had the manufacture of clothes to prevent them from many factors like cold and rain. Humans’ brain size has uniquely identified them from the chimpanzees’ characterized by the human beings having the larger one than the latter’s. Chimps have 370ml of the brain size compared to the 1350ml in average for the human beings. Human’s larger brain size is actually an important indicator of their intelligence shown by the recent innovation in scientific and technology development. Over the years, human has made numerous scientific developments characterized by the use of complex machine which would rather be difficult for their closest relative, the chimps, to have. This includes aspects like use of computers, where almost every life aspect is now controlled by the computer technology. Improved transport has also been seen where humans' intelligence has b rought out complex transport means such as ships, aero planes and electric trains; the chimpanzees can't in any way develop them. Human diet also distinguishes them; both the chimpanzees and the human beings are omnivorous though the humans are more of carnivorous than their closest relative. Chimpanzees throughout their lives occasionally depend on other mammals’ flesh they get through hunting but restrict themselves mostly to fruits and sometimes insects. Opposite to this, humans do feed on the cooked flesh and plants rather than the raw food eaten by the chimps. Posture and locomotion have also defined human differently from their closest relative the chimpanzees. Though both humans and the chimpanzees are considered to portray the bipedalism factor, the distance and time through which this happens define the whole trait. Humans walk throughout their entire lives and perform their daily chores since infancy in two feet unlike the chimpanzees who locomote using their four l imbs but can walk and often stand with two feet. This is because humans have bowl-shaped pelvises that provide support to their internal body organs. Chimpanzees do lean forward during their locomotion making them walk using four legs. Chimpanzees, unlike the human beings, have large toes making them stronger than their fore limbs, therefore, using them for crawling, climbing and easy rotating when climbing the trees. This has